Social Media Marketing Specialist

Hybrid working - Munich office

We are recruiting a creative and commercially minded Social Media Marketing Specialist to support growth across the DACH region (Germany, Austria, Switzerland).

This is an exciting opportunity to take ownership of regional social media strategy, creating engaging, localised content while working closely with a wider European marketing team in a fast-paced, international environment.

Key Responsibilities

• Develop and execute social media strategies for the DACH region
• Create engaging written, visual, and video content tailored to German-speaking audiences
• Manage and grow regional social media channels (e.g. Instagram, Facebook)
• Plan and deliver a structured social media content calendar
• Collaborate with creative, marketing and content teams across Europe
• Identify and manage influencer and community partnerships
• Drive engagement, audience growth and brand awareness initiatives
• Monitor performance metrics and optimise campaigns through data insights
• Ensure consistent brand tone, messaging and visual identity

Candidate Profile

• Native-level German with fluent English (C2 level or equivalent)
• 3+ years’ experience in social media marketing or digital content
• Strong copywriting and storytelling skills
• Creative thinker with a proactive, hands-on approach
• Experience managing multiple campaigns and deadlines
• Strong understanding of social media trends and platform best practices
• Analytical mindset with experience tracking and improving performance
• Experience with social media tools and content creation platforms
• Interest in lifestyle, wellness or consumer-focused brands advantageous