Online Marketing Manager

Online Marketing Manager | SEO, SEA, Performance Marketing
Essen, Germany | Full-Time | Hybrid

A well-established healthcare organisation with over 25 years of industry experience is looking for an Online Marketing Manager (SEO & Performance) to join its growing marketing team.

The company operates one of the leading dental networks in Germany, connecting millions of insured patients with over 1,000 dental practices. Through a powerful digital platform that attracts millions of website visits each year, the organisation plays a key role in improving access to high-quality dental services.

As the business continues to invest in its digital presence and performance marketing, this role will take ownership of SEO strategy, performance optimisation, and data-driven growth initiatives.

The Role
You will be responsible for driving the company's SEO and digital performance strategy, improving visibility across multiple digital platforms and supporting the growth of a large network of partner dental practices.
Key responsibilities include:

• Developing and executing SEO strategies across On-page, Technical, and Local SEO
• Analysing website performance using tools such as GA4, Google Search Console, and SEO platforms
• Leveraging AI-powered tools for keyword research, content optimisation, competitor analysis, and marketing automation
• Managing and optimising Google Business Profiles
• Overseeing SEO activities for 70+ partner practices
• Translating data insights into clear optimisation strategies and growth initiatives
• Coordinating with external agencies and service providers
• Maintaining and improving website and marketing data within CMS and databases

Requirements

• Proven experience in SEO and performance marketing (SEA experience is beneficial)
• Strong experience with analytics and SEO tools
• A data-driven mindset with strong analytical skills
• Basic technical knowledge of HTML, CSS, and JavaScript
• Structured, independent, and pragmatic working style
• Fluent German and strong English language skills

What's on Offer

• Salary of up to 65k (depending on experience)
• Continuous training opportunities
• Corporate health and wellbeing initiatives
• Private supplementary health insurance and an attractive pension scheme
• Long-term job security within a stable and growing healthcare sector
• Team events, company trips, and social activities
• Employee leasing programmes for cars, e-bikes, and tech gadgets

This is a great opportunity to join a modern, expanding organisation that is investing heavily in digital growth and innovation.