Digital Trading Lead

We are partnering with a fast-growing, design-led retail brand to appoint a Digital Trading Lead to take ownership of online commercial performance across DTC and marketplace channels.

This is a high-impact role sitting at the centre of the digital function — responsible for shaping online growth strategy, driving revenue performance, and continuously optimising the customer journey across web and app platforms.

This opportunity offers strong visibility within a dynamic retail environment and the chance to scale a high-performing digital channel in a rapidly evolving regional market.

The Opportunity

You will lead the digital trading agenda with accountability for revenue, conversion, margin and customer experience optimisation across multiple territories.

Your remit will include:

Commercial & Trading Ownership

• Define and execute digital trading strategy aligned with regional growth objectives.
• Own promotional planning and trading calendars across DTC and third-party marketplaces.
• Drive revenue through proactive analysis of KPIs including traffic, conversion, AOV and sell-through.
• Translate stock, pricing and performance data into actionable commercial decisions.

Digital Merchandising & Customer Experience

• Lead site and app merchandising strategy, ensuring best-in-class navigation, product storytelling and seasonal execution.
• Continuously improve UX through testing, behavioural insight and conversion optimisation initiatives.
• Implement cross-sell and upsell strategies to enhance basket value and customer lifetime value.

Platform & Roadmap Contribution

• Collaborate with Product and Technology teams to prioritise enhancements based on commercial ROI.
• Identify friction points and drop-offs, driving measurable improvements in site performance.
• Ensure integrated execution of campaigns across digital touchpoints including CRM, homepage and app.

Performance, Forecasting & Leadership

• Own weekly and monthly trade reporting for senior leadership.
• Lead forecasting cycles and performance planning.
• Support and mentor team members, fostering a results-driven trading culture.

About You

• 5+ years’ experience in digital trading or eCommerce leadership within fashion, lifestyle or consumer retail.
• Strong commercial mindset with proven revenue-driving capability.
• Experience operating within GCC or international multi-region environments preferred.
• Highly analytical, confident in data interpretation and performance optimisation.
• Advanced Excel proficiency; experience with analytics and optimisation platforms advantageous.
• Confident communicator able to influence cross-functional stakeholders in a fast-paced retail environment.

Why This Role?

• Ownership of meaningful digital revenue streams in a growth market.
• Exposure to a leadership team with clear digital ambition.
• High-autonomy role with scope to shape the regional digital roadmap.
• Dubai-based opportunity within a progressive, expanding retail group.